Around the world, billions of us use social media every day, and that number just keeps growing. In fact, it’s estimated that by 2018, 2.44 billion people will be using social networks, up from 970,000 in 2010. We use it for every part of our lives – in our relationships, for entertainment, at work, and in our studies. To put it into some context, every minute we collectively send more than 30 million messages on Facebook and almost 350,000 tweets.
Better Consumer Insights
Prior to the rise of social media, marketing had always been one-sided. Marketers would use images, copy and other forms of content to communicate a company’s message to its consumers. Now, with social media, customers can create their own company-related content.
Reviews on Facebook or Yelp are great examples of customer content
creation. Anytime a customer tweets, posts, comments or otherwise about a company or brand—both good and bad—it ends up as a piece of marketing. Customers have a lot more agency with social media.
But now, with everyone so plugged into their smartphones, tablets, laptops and more, it’s easy to reach customers wherever they are. Anytime someone checks Facebook, whether they be in a coffee shop, at his or her desk, at the mall or an infinite number of other places, companies have the opportunity to engage.
Today, the number one way to brand a business is via social media. With social media, customers can get a sense of a company’s voice, values, humor and more. Social media can even give insight into the personalities of the people running the company itself.
There’s no better way to increase brand equity than with social media.
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