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Around the world, billions of us use social media every day, and that number just keeps growing. In fact, it’s estimated that by 2018, 2.44 billion people will be using social networks, up from 970,000 in 2010.  We use it for every part of our lives – in our relationships, for entertainment, at work, and in our studies. To put it into some context, every minute we collectively send more than 30 million messages on Facebook and almost 350,000 tweets.

Better Consumer Insights

Data drives consumer insights. With social media, marketers have access to huge amounts of customer data. Through social media advertising, for example, digital marketers can track views, clicks and even conversions. Further, social media services such as Facebook provide engagement information for company pages and more.



Content Creation

Prior to the rise of social media, marketing had always been one-sided. Marketers would use images, copy and other forms of content to communicate a company’s message to its consumers. Now, with social media, customers can create their own company-related content.



Customer Reviews

Reviews on Facebook or Yelp are great examples of customer content
creation. Anytime a customer tweets, posts, comments or otherwise about a company or brand—both good and bad—it ends up as a piece of marketing. Customers have a lot more agency with social media.



Customer Service

Customer service is part of marketing. Just ask Zappos, Amazon and about a million other successful companies. With social media, companies can engage with their customers in real time and provide them with better service. For example, if someone tweets something negative about your brand, you can resolve their problem quickly by replying to the tweet and taking action. You can also run promotions and deals that are exclusive to social media. This betters the customer’s perception of your company and increases your service to your consumers by offering them discounts.



Broader Reach

Before social media, companies were limited in their reach. They could market in newspapers, on billboards, on the radio and on tv, but it was hard to engage with a customer on the go.

But now, with everyone so plugged into their smartphones, tablets, laptops and more, it’s easy to reach customers wherever they are. Anytime someone checks Facebook, whether they be in a coffee shop, at his or her desk, at the mall or an infinite number of other places, companies have the opportunity to engage.



Mobile

It’s almost as if social media has allowed marketing to become mobile and fluid. Static ad pages and billboards are now like lumbering relics rather than fast and agile marketing opportunities.



Branding

Altered the way businesses brand. Branding is one of the most important aspects of marketing. A company’s brand is the communication of its values and customer value. When you think about what a company stands for, you’re thinking about its brand.

Today, the number one way to brand a business is via social media. With social media, customers can get a sense of a company’s voice, values, humor and more. Social media can even give insight into the personalities of the people running the company itself.

There’s no better way to increase brand equity than with social media.



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Social Strategy Tips

Things to Consider When Creating a Social Media Strategy

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Social media isn’t only changing marketing, it’s already changed it. If you want to stay ahead of the marketing curve, it’s important to spot the past—and future—trends of social media and how it’s affecting the marketing world. Businesses that can market better are typically more successful.

How We Do It

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IMPROVED ANALYTICS

Social Media gives a great opportunity to get quick and current customer feedback about your goods or services. Creates a great understanding of how your audience responds to your business. 

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CONTENT CREATION

Creative content design from infographics, blogs, and attractive videos can highlight your business and draw potential customers towards your brand. This social content can also boost your SEO & SMO strategies. 

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CUSTOMER EXPERIENCE

Creating a positive customer experience journey has become so important to brand loyalty. Social Media has the ability to be an amazing tool to keep your customers engaged and create a sense of community with your brand.

Copyright 2021 Razor Thin Media. All Rights Reserved.

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