Discover Gila County launched a new brand identity that included an updated 500-page website with content that highlighted outdoor recreation, events, activities, and history of the area. The brand also included new digital assets including videos and photography. The launch was supported by a fully integrated marketing campaign and a highly engaging social media presence that used all channels and venues. The County has seen a 900% website traffic increase and a 23% increase hotel, motel, and tourism sectors.  The program was awarded the "Best Marketing Program" in the State of Arizona for 2022 by the Arizona Office of Tourism.