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The Importance Of A Quality Website

For many start up companies, budgeting is a HUGE point of emphasis when beginning business. Wanting to make sure you have low costs while trying to increase your ROI can be a stressful nightmare. Due to this, many wonder if it is worth the money for a top of the line professional web design and digital marketing strategy. If your thinking about cutting your marketing costs down to limit your overall costs, you might want to think again. In a world that is going digital, investing in a highly functioning, professional website could be what launches your business to new heights.


A great website can increase sales online and generate loads of leads for your business. With the majority of the world going to their cell phone to check the infamous Google before ever making a purchase, competition in business has risen to another level. Having a strong and steady online presence can make a monumental difference in the amount of traffic your company will see both online and in-store.


Why is your website design & Content so important?


A website is to your online business is as brick and mortar shop front is to your offline business. It is one of the most integral components of your online success. Leaving a lasting impression on the visitors who land on your page is the main goal but there are many strategies for making this a reality.  Employing the wrong strategies can have a very negative effect on your business.


If your website does not exude professionalism, credibility, and great quality, customers may be scared away.


75% of your web visitors will judge your credibility based on web design.


Here are a few key aspects when deciding on introducing a professional website design to consider:


Content is King!

Your website is a living, breathing entity on the internet.  Every update you make to your website once it is “live” on the internet plays a part in its interaction with visitors, customers, and the powerful search engines.  However, a static website without updates of any kind may be viewed by search engines as a “dead” entity – with no life and nothing new to offer. 

Thankfully, your frequently updated website offers search engines a haven for fresh content and sources of new information for their search requests.  Simply put, if you update your website often with high-quality content, search engines will love you for it.


Take Google for example. By far, the most frequently used search engine is Google. As the king of all search engines, Google has a tremendous influence on webmasters and how websites are constructed.  When Google expresses its love for websites that update frequently, this is a sure sign that you should add fresh content to your website as often as you can.


By simply adding an article, an image, or just making little changes to your site will show Google that your site is frequently updated. This will allow google to continue to rate your site higher and higher, which will allow your business to be seen by a larger audience.


More Content, More Keywords

When you publish new content, you present yet more opportunities for your site to contain more keywords.  Keywords are high on the algorithm chart for search engine indexing and ranking.  Frequently added content, such as blog or article postings, allows you to optimize the article with pertinent keywords that can attract visitors to your site. 


Yes, keywords are still a part of your SEO strategy, but you cannot build your entire SEO campaign around a keyword or keyword phrase no longer. Instead, create quality content that yes, has your keywords within it, but only if they are naturally in place. In other words, write content that answers a question, explains how to do something for the reader or provides quality information that they want. Do not write content around a keyword; write it around what the reader wants. Use your Meta tags, title tags and descriptions for your keywords, but leave the content in a more natural state.​


Fresh Content Increases Your Authority Potential

All webmasters strive to become the industry “authority” in Google’s eyes.   The predominant strategy to becoming an authority site is by abiding by the SEO adage, “content is king.”  The more informative, valuable content you can publish that pertains to your industry, the greater authority potential your website enjoys.   


The more you write on a particular topic, as long as the content is great, you become a stronger authority and people begin to trust what you say. The more they trust you, the more likely they are to purchase from you. Social media platforms are a great place to begin building authority on a topic. Answering questions on forums, posting valuable in-depth articles on your blog or just commenting something worthwhile on other’s blogs can build your reputation and gain you the authority you need in your industry.

If you consistently write top quality content, users will become loyal. Loyalty is something you cannot buy, so even the small business owners have a chance to compete with the big dogs of their industry.


Keep Your Audience Informed and Updated

Another good reason to update your website with valuable content is to keep current subscribers updated, as well as provide necessary information for new visitors to convert to customers.  You could utilize a RSS feed that will update subscribers each time you publish fresh content to the website.  By keeping your audience engaged, you develop long-term loyalty, which translates into returning traffic that adds tremendous value to your website. 


If a visitor finds your site and begins reading through your content and finds it is outdated, do you think they will stay or go? What would you do? I certainly would not order anything from someone who had an article from 2011 on their main page. I want to know the business is active, alive, worthy. 


Razor Thin Media is Here To Help

For many small business owners, all this may seem like a daunting task. Sometimes there is just not enough time in the day to complete all there is to accomplish for your business. Especially something as intricate as marketing.


We have had over 25 years of experience offering extraordinary marketing designs for hundreds of clients. If you are ready to help your business #CutThroughTheClutter, we are ready to help. Give us a call at 928.978.5077 or visit our website at www.razorthinmedia.com.

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