Are you a small business owner? Trying to figure out how to promote you business without spending your entire budget? Facebook in December reported 2.5 billion monthly users, and 1.66 billion who logged in and used Facebook DAILY. By utilizing Facebook ads you can reach a large audience like nothing but Facebook can.
Although billboards, newspapers, and even TV advertising is nice, we have entered a world where social media advertisement rules the roost.
It isn't a hidden fact that everyone around us are constantly checking their social media channels, daily, if not hourly. This can be extremely valuable to a small business owner looking to extend their reach to their target audience and increase their ROI on their advertising budget.
That being said the majority of a small business's competitors have understood this, making Facebook one of the largest marketing channels ever. Just posting on your business Facebook page may not be enough to be seen more often than your competition.
No need to fear, because the Razor Team has 3 tips for your Facebook Ad strategy that can help you #CutThroughTheClutter and stand above the competition.
1. Post With Intent
Often times when it comes to using Facebook Ads many small business owners try and use the "spaghetti strategy". Throw anything on the platform and see if it sticks.
This can be a serious waste of time when there is so many other important aspects of running a business. Posting with a focused intent is crucial to optimizing your social stance.
According to Christina Hager, head of social media strategy and distribution at media company Overflow Storytelling Lab, “You can't just throw things onto Facebook and hope someone sees them,” she said.
Before ever making a post be sure of what you are going to do with that post, are you going to boost it? To what audience? For how much? For how long?
Creating a content calendar and utilizing Facebook insights can help you to best create a posting rhythm, content mix, and optimizing your budget.
2. Try To Blend In
“Find ways to convey your brand by being funny, out-of-the-box, informational or unique,” said Eric Johnson, SEO specialist and digital marketer at web design, SEO and marketing firm FeedbackWrench. “Do that, and you'll be sure to reach a large crowd on Facebook.”
People want to see you, your business, and creativity. Statistics show that this is even more important to the younger generations who generally want to make purchases based on a brands outlook on life and vision.
If everything looks and feels like an ad, potential customers will often passover your posts. Be creative, be forward thinking, and look to make your posts engage-able and approachable.
3. Optimize Your Profile Page
Having a strong profile page is a huge factor in building a strong social presence that consumers want to engage with. Providing pertinent business information on your Facebook page can help you come off as professional, authoritative, and trustworthy.
Cover photos have a high level of visibility on Facebook pages. Make sure your cover photo is visually appealing and high-resolution, and aligns with your brand’s style.
Incorporate a strong call to action that fits your business purposes best. Your options include Book Now, Call Now, Contact Us, Send Message, Use App, Play Game, Shop Now, Sign Up, Watch Video, Send Email, Learn More, and Request Appointment.
If you have an important post or one that really highlights your business, pinning it to the top of your Facebook business page can help reenforce your image and spotlight a certain post. To pin a post, simply click the arrow in the upper-right corner of the post and select Pin to Top from the drop-down menu.
4. Posting On A Small Budget
Being a small business the idea of throwing hundreds to thousands of dollars on advertisement to keep up with the competitor can seem overwhelming. With the use of Facebook Ads you can are given an opportunity to reach a large, specific audience without breaking the bank.
Just posting on Facebook is just not enough anymore with the growth of so many companies utilizing the platform. Posting with a small budget can make the time spent into creating ad's worth it. Even at $10-50 dollars a day can ensure a applaudable reach.
5. Use Boosted Posts To Optimize Ads
By creating two ads and giving both a small boost of around $50 to drive initial engagement, small businesses can see which ad generates the most engagement, such as likes, shares and comments.
After seeing which post provides more engagement, you can create a Facebook ad in the Ads Manager with your conversion goal, and reuse the exact boosted post that performed well as their creative for the ad, which already has several likes and shares.
This will allow the ad to convert better as it can be treated more as a "warm" ad instead a brand new "cold" ad, that has no likes or shares to start with.
Razor Thin Media Can Help
Social Media marketing can be extremely intricate and time consuming. If you are a small business owner and are looking to increase your potential customer reach and are looking for a marketing agency with the experience to push your brand to those people, feel free to contact Razor Thin Media today! Give us a call at 928.978.5077 or visit are site at www.razorthinmedia.com.